Our Mission
Pride in Every Interaction
At NovaPride, we are dedicated to advancing the financial well-being of the LGBTQ+ community. We celebrate who you are and support who you want to become.
We are here to change the face of finance—by building a future where LGBTQ+ individuals and allies are seen, supported, and empowered.
Your identity is an asset, your community deserves investment, and your money should reflect your values.
NovaPride is a movement—we connect purpose to progress, and providing the tools, resources, and representation our community needs to thrive.
Together, we are creating a new kind of financial freedom—one built on pride, trust, and collective power.
The Problem We Are Solving
Traditional financial institutions have left our community behind. Here is what we are changing:
Discrimination Limits Access
Over 60% of LGBTQ+ people report bias or barriers when navigating money institutions—misgendering, deadnaming, or service denial. This leads to low trust and engagement, leaving millions disconnected from tools that should work for them.
A Hidden Wealth Gap
The U.S. LGBTQ+ community holds $1.4 trillion in annual spending power, yet one in five adults lives in poverty. Access to credit, coaching, and planning is disproportionately limited—especially for transgender people and LGBTQ+ people of color.
Unmet Needs, Untapped Potential
Mainstream financial institutions rarely account for the distinct financial journeys of LGBTQ+ individuals. From surrogacy to gender-affirming care, traditional tools fail to meet these needs. NovaPride is designing products for these high-value, recurring life moments.
Creating financial equity for all identities
At NovaPride, we believe that financial services should work for everyone, regardless of gender identity, sexual orientation, or relationship status. Yet traditional financial systems rarely address the realities faced by LGBTQ+ individuals and families.
We are building a financial platform that goes beyond rainbow-washing. Every flow—from preferred name support to chosen fam planning lanes—is co-created with our community.
Our ultimate goal is to help close the wealth gap and empower the LGBTQ+ community to build financial security and generational wealth—because financial inclusion is a crucial step toward true equality.
Breaking Generational Financial Silence
Many LGBTQ+ individuals grow up without open conversations around money due to cultural taboos or strained family dynamics. Nova is normalizing money wellness within the community—helping break cycles of silence, stress, and shame around wealth-building.
Reclaiming Trust in Financial Institutions
Distrust in money institutions is not just emotional—it is generational. Nova is rebuilding that trust by embedding dignity, respect, and representation at every layer of our experience—so LGBTQ+ customers feel safe being their full selves while managing money.
Championing LGBTQ+ Economic Empowerment
Our mission goes beyond individual members. Nova actively supports LGBTQ+ entrepreneurs, freelancers, and nonprofit leaders with access to tools, networks, and visibility—because closing the wealth gap requires community-led economies.
Designing with Intersectionality in Mind
No two financial journeys are the same. Nova intentionally builds for intersecting identities—recognizing that race, gender identity, and socioeconomics shape access to and trust in financial systems. We are not just inclusive. We are intentional.
Founded by the community, for the community
Nova was born from our founders' personal experiences with the financial challenges faced by LGBTQ+ individuals. What began as a conversation about the gaps in traditional money systems has grown into a mission to transform finance for our community.
Joe
CMO & Co-Founder
Joe Koecher, Nova's Co-Founder and Chief Marketing Officer, is a veteran creative leader with over 25 years of experience delivering story-driven campaigns for high-profile brands. He has held senior creative roles at global agencies such as Havas, where he specialized in bold, impactful ideas that inspire action.
Ryan
COO & Co-Founder
Ryan Treml, Nova's Co-Founder and Chief Operating Officer, is a strategic operations leader with a background in finance, customer experience, and digital transformation. He has managed complex projects and teams, honing a talent for building efficient and inclusive systems at scale.
Sebastien
CRO & Co-Founder
Sebastien Ferrero, Nova's Co-Founder and Chief Revenue Officer, is a brand growth strategist with over a decade of experience in the beauty and cosmetics industry. He has a talent for crafting inclusive customer experiences and championed diversity, helping grow multiple companies from niche startups into celebrated brands within the cosmetics industry.
Ernie
CPO & Co-Founder
Ernie Naylor, Nova's Co-Founder and Chief Product Officer, is a seasoned tech entrepreneur with over a decade of experience leading innovative SaaS and fintech initiatives. He has a track record of building platforms that drive engagement – as CEO of a rewards technology startup, Ernie transformed it into a market leader through creative loyalty solutions.
Our Values & Vision
Inclusivity
We celebrate every identity. NovaPride is built for *everyone* under the rainbow, ensuring a safe, welcoming space for all.
Empowerment
Knowledge is power. We give you the tools, education, and support to take charge of your finances with confidence.
Community
We are stronger together. NovaPride fosters a supportive community where members uplift each other and share experiences.
Integrity
Trust is key. We are transparent, honest, and committed to doing right by our members every step of the way.
Growth
Personally and financially, we help you grow. From learning new skills to achieving milestones, we are here to support your journey.